Bank updates

Building the first AI-native private bank.

I am using this page as a running archive for update emails, hypotheses, and public Notion docs. It is mostly for people I add to the update list later, so they can see the trail instead of only the latest email.

Status
Testing advice-first wedge

AI-native private bank, advice first

Market
Pre-IPO HENRYs

High earners with concentrated private-company equity

Current focus
Finding the hook

Bring advisor CAC from $2K to a few hundred dollars

Working definition

HENRY means high earner, not rich yet.

HENRYs are households earning $500K+ with roughly $250K-$2M in investable assets. They have enough income and complexity to need real planning, but not enough liquid wealth to get high-quality private banking from JPMorgan, Goldman, or a traditional RIA built around $5M+ relationships.

$500K+ household income
$250K-$2M investable assets
Underserved by private banking

Current working hypotheses

Things I am trying to prove, kill, or rewrite.

The thesis has narrowed to an AI-native private bank with advice as the wedge. The live question is whether a sharp enough hook can make customer acquisition work.

Notion pages

Working docs.

I will add public Notion pages here when they are useful to share: thesis, personas, interview notes, market maps, and open questions. Some will stay messy.

The messy working doc: hypotheses, notes, research direction, and open questions.

ResearchComing soon
Personas

Placeholder for the public personas doc once it is ready.

ResearchComing soon
Competitors

Placeholder for the public competitor map once it is ready.

Update archive

Previous emails.

Short summaries are visible by default. Click into an update to read the full email.

Resources

Useful source material.

Source for the long-term financial goals statistic referenced in the April update.